And this renewed relationship with our environment is influencing contemporary web design too. With indoor spaces closed down, we strode out into the great outdoors, whether a hike up a mountain or a stroll around the local park. Lockdown life may have restricted our options, but it also reintroduced many of us to nature. You'd expect a former editor-in-chief at Apple to understand minimalism, and her site puts that aesthetic to brilliant and inventive use. There's a similar abundance of white space on the site of tech writer Elizabeth Befus. Savoir Design, demonstrating the Mindful trend While incorporating all the fun scrolling tricks of the modern web on its site, there's a controlled sparseness to the layouts here that instantly puts you at your ease. Again, though, the simpler your design is, the easier that task is to achieve in practice.įor a great example of this trend, check out Savoir Design, which creates one-off ceramic pieces. In a world where people are using a bewildering array of devices, making websites work well on each of them is increasingly challenging. The trend also dovetails with Google's demand that sites be mobile-friendly. After all, the simpler your design, the less content there is to load, so it's a win-win situation. Happily, this trend ties in neatly with the requirements of Google's recent algorithm update, whereby making your website load faster benefits you in the search engine rankings. We call this "mindful web design" – an approach that understands that people don't want to be overwhelmed with too much information or busy graphics. We see a move back to clean design with generous use of white space, allowing our eyes and the content to breathe. And while the web as a whole remains a shouty, busy, stressful place, you can see areas of web design where a sense of restrained calm now has an influence. Mindful web designįor most people worldwide, lockdown meant your personal world got smaller, simpler, and quieter. Scrolling through its homepage is an utter joy, as text jumps around and fades in and out, images move to make way, and every piece of information is given lots of lovely room to breathe. That expressive and joy-inducing approach to colour is pushed further on the online portfolio of designers Anton and Irene. A sense of fun pervades this online experience, from the quirky cartoon character to the subtle animated elements, friendly typography and welcoming colours. This lighthearted and often unexpected approach is a welcome way to ease us back into "normal" life and take our minds off more serious issues for a moment.Īnton & Irene, demonstrating the Fun and Optimism trendįor a great example of the trend in action, check out the website of temporary tattoo store Bernard Forever. We're currently seeing a lot of visual optimism in website design – bold colours, joyful features, outlandish typography, lots of positive messaging, and enjoyable interactivity. Surely we're due a bit of fun?įrom the looks of the latest websites, designers agree. Now that most people are familiar with digital platforms, there's arguably space for a return to some of that.Īfter all, we've had nearly two years of a pandemic, and our lives have been disrupted like never before. And so making digital services easy to understand, use and navigate was the main priority.Īs many creatives pointed out, the side effect was to dampen down the more fun and experimental side of the early web. With the iPhone having only appeared in 2007, followed by the first iPad in 2010, most of the public was pretty new to the web. Throughout the 2010s, web and app design was dominated by cooly minimalist, purely functional interfaces. #Webdesign features how to#Read on to learn the trends, some examples of them in action, and how to get on board in your web design practice. So we spoke to them to get their take on the new trends that we can expect to dominate in 2022. It means that web designers now need to put much more emphasis on elements like loading speed, interactivity, safe browsing and visual stability…or they'll quickly see their sites disappear from the first page of Google.Ĭreative Brand Design, a leading London web design agency, is at the cutting edge of all these developments. The importance of this should not be underestimated. This May, Google launched its Page Experience update, which puts a much greater emphasis on user experience when it comes to ranking websites in its listings. If that wasn't enough, web designers and agencies are currently reeling from another seismic change.
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